The Gathered Blog

In this article I’m going to run you through 3 things to get you started on designing your art or handmade brand

1. Get clear on what your brand stands for and where you want to take it

2. Define your brand’s defining words

3. Style your brand using your brand type

The mood board is THE ultimate direction and style guide for your brand. It helps organize your ideas for your brand in a visual way and keeps you on track while you are designing.

If you run a business, it’s vital that you provide your customers with an effortless experience. Give them a path all the way from their problem to your solution. If you don’t you’re depriving them of a potential fix.

Does this sound like how you want your customers to describe your business?

Does this sound like how you want your customers to describe your business?

Does this sound like how you want your customers to describe your business?

• forward-thinking

• focussed

• innovative

• practical

• expert

• pioneering

Does this sound like how you want your customers to describe your business?

Does this sound like how you want your customers to describe your business?

This color inspiration post is all about those golden hour sunsets and the color that impressionists love: dusty pink. Find ideas and a creative challenge to let you make the most of this palette. 

Writers get book covers and musicians use album art and videos to showcase the unique beauty of their art. So why don’t artists do something similar to brand their collections?

I have seen that, in a similar way to book cover art, branding your art collection can:

1. launch a collection as an event to be anticipated;

2. attract different types of buyers and enlarge your collector pool; and

3. keep your work fresh.