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What's your brand type? Are you Refined, Fun, Exciting?-Slowly Gathered

What's your brand type? Are you Refined, Fun, Exciting?

In this article I’m going to run you through 3 things to get you started on designing your art or handmade brand

  1. Get clear on what your brand stands for and where you want to take it

  2. Define your brand’s defining words

  3. Style your brand using your brand type

Tags: branding
The 10-minute guide to creating the visual direction for your brand-Slowly Gathered

The 10-minute guide to creating the visual direction for your brand

The mood board is THE ultimate direction and style guide for your brand. It helps organize your ideas for your brand in a visual way and keeps you on track while you are designing.
Tags: branding
Even if you don’t like sales or marketing, you’ll love this Customer Journey Map-Slowly Gathered

Even if you don’t like sales or marketing, you’ll love this Customer Journey Map

If you run a business, it’s vital that you provide your customers with an effortless experience. Give them a path all the way from their problem to your solution. If you don’t you’re depriving them of a potential fix.
Tags: branding
3 Great Ways To Style Your Artist or Handmade Brand and Show Off Your Work-Slowly Gathered

3 Great Ways To Style Your Artist or Handmade Brand and Show Off Your Work

When I work on corporate branding or packaging, I have a research-first approach. But I find this research-based approach doesn’t fit artist brands. Instead, I’ll now look at 3 things specifically:
  1. the colors the artist or maker uses in their work;
  2. the artist’s face and complexion;
  3. their studio space.

Before you send me that questioning-cat-raising-eyebrows GIF, hear me out...

Tags: branding
Brand Type 7: The Daring Brand-Slowly Gathered

Brand Type 7: The Daring Brand

Does this sound like how you want your customers to describe your business?

  • Bold (NOT timid);

  • Exciting (NOT quiet);

  • Dangerous (NOT safe);

  • Adventure (NOT passive);

  • Fiery (NOT boring);

  • Unusual (NOT the same old);

  • Visionary (NOT a follower)

Tags: branding
Brand Type 6: The Traditional Brand-Slowly Gathered

Brand Type 6: The Traditional Brand

Does this sound like how you want your customers to describe your business?

  • dependable

  • stable

  • comforting

  • steadfast

  • established

Tags: branding
Brand Type 5: The Organic Brand-Slowly Gathered

Brand Type 5: The Organic Brand

Does this sound like how you want your customers to describe your business?

  • calm

  • aspirational

  • warm

  • natural

  • community focussed

Tags: branding
Brand Type 1: The Modern Brand-Slowly Gathered

Brand Type 1: The Modern Brand

Does this sound like how you want your customers to describe your business?

  • forward-thinking

  • focussed

  • innovative

  • practical

  • expert

  • pioneering

Tags: branding
Brand Type 4: The Bohemian Brand-Slowly Gathered

Brand Type 4: The Bohemian Brand

Does this sound like how you want your customers to describe your business?

  • a love for being different

  • optimistic

  • driven

  • inspirational

  • unique

Tags: branding
Brand Type 2: The Sophisticated Brand-Slowly Gathered

Brand Type 2: The Sophisticated Brand

Does this sound like how you want your customers to describe your business?
  • excellence
  • exclusive
  • respected
  • luxurious
  • supportive
  • disciplined
  • highly regarded
Tags: branding
Color Inspiration: Dusty Pink-Slowly Gathered

Color Inspiration: Dusty Pink

This color inspiration post is all about those golden hour sunsets and the color that impressionists love: dusty pink. Find ideas and a creative challenge to let you make the most of this palette. 
Tags: branding
How to brand an art collection-Slowly Gathered

How to brand an art collection

Writers get book covers and musicians use album art and videos to showcase the unique beauty of their art. So why don’t artists do something similar to brand their collections?

I have seen that, in a similar way to book cover art, branding your art collection can:

  1. launch a collection as an event to be anticipated;

  2. attract different types of buyers and enlarge your collector pool; and

  3. keep your work fresh.

Tags: branding