The Gathered Blog
What's your brand type? Are you Refined, Fun, Exciting?
In this article I’m going to run you through 3 things to get you started on designing your art or handmade brand
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Get clear on what your brand stands for and where you want to take it
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Define your brand’s defining words
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Style your brand using your brand type
The 10-minute guide to creating the visual direction for your brand
Even if you don’t like sales or marketing, you’ll love this Customer Journey Map
3 Great Ways To Style Your Artist or Handmade Brand and Show Off Your Work
- the colors the artist or maker uses in their work;
- the artist’s face and complexion;
- their studio space.
Before you send me that questioning-cat-raising-eyebrows GIF, hear me out...
Brand Type 7: The Daring Brand
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Bold (NOT timid);
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Exciting (NOT quiet);
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Dangerous (NOT safe);
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Adventure (NOT passive);
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Fiery (NOT boring);
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Unusual (NOT the same old);
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Visionary (NOT a follower)
Brand Type 6: The Traditional Brand
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dependable
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stable
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comforting
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steadfast
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established
Brand Type 5: The Organic Brand
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calm
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aspirational
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warm
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natural
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community focussed
Brand Type 1: The Modern Brand
Does this sound like how you want your customers to describe your business?
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forward-thinking
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focussed
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innovative
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practical
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expert
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pioneering
Brand Type 4: The Bohemian Brand
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a love for being different
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optimistic
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driven
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inspirational
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unique
Brand Type 2: The Sophisticated Brand
- excellence
- exclusive
- respected
- luxurious
- supportive
- disciplined
- highly regarded
Color Inspiration: Dusty Pink
How to brand an art collection
Writers get book covers and musicians use album art and videos to showcase the unique beauty of their art. So why don’t artists do something similar to brand their collections?
I have seen that, in a similar way to book cover art, branding your art collection can:
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launch a collection as an event to be anticipated;
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attract different types of buyers and enlarge your collector pool; and
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keep your work fresh.