Brand Type 7: The Daring Brand
Bold (NOT timid);
Exciting (NOT quiet);
Dangerous (NOT safe);
Adventure (NOT passive);
Fiery (NOT boring);
Unusual (NOT the same old);
Visionary (NOT a follower)
To some extent we’re all a daring brand. I mean, no one sets out to be boring and quiet probably. But what defines a Daring Brand is that they actively pursue these qualities.
These brands bring an exciting edge to everything. They are never safe but always on fire and add a touch of danger to everything they do.
Examples of Daring Brands
When I started designing the framework for the brand types I took as many brands as I could find and started to categorize them into groups. Without actually typing them I grouped them by how they made their tribe feel.
And the companies in this group all made their people feel like they were a part of something exciting. Something that thrill-seekers get but us mere mortals aren’t in on.
Interested to see which companies made it to this exciting group? Here is a fine selection...
Is your brand a Daring Brand?
In design, color psychology is an important tool that often gets overlooked. Just like great photography levels up any marketing effort, color has the same effect.
Without realizing it we feel attracted or repelled to brands because of the colors they use.
“Colour works at a subconscious level, faster than words or images, and creates a gut response.” Fiona Humberstone, How To Style Your Brand
For Modern Brands specifically, some of the colors that are energetic, strong and confident. Red, yellow, orange and black are great colors to go for. Just make sure that the tints and shades you use give off that vibrant, bold energy (pastels have no place here!)
If you’d like to envision what a strong Daring Brand can do for you and how to style it, grab my free workbook below.