Brand Type 6: The Traditional Brand-Slowly Gathered
Does this sound like how you want your customers to describe your business?
  • dependable

  • stable

  • comforting

  • steadfast

  • established

To some extent we all have a traditional brand inside of our business. Everyone wants their business to be seen as dependable, not impulsive entrepreneurs who blow where the wind takes us. But what defines a Traditional Brand is that they actively pursue these qualities.

These brands bring an element of safety and tradition to everything they show. They are always a great and safe option and get things done when they say they will be done.

4 examples of Traditional Brands

When I started designing the framework for the brand types I took as many brands as I could find and started to categorize them into groups. Without actually typing them I grouped them by how they made their tribe feel.

And the companies in this group all made their people feel like they could . Something that thrill-seekers get but us mere mortals aren’t in on.

Interested to see which companies made it to this exciting group? Here is a fine selection...

Is your brand a Traditional Brand?

In design, color psychology is an important tool that often gets overlooked. Just like great photography levels up any marketing effort, color has the same effect.

Without realizing it we love or hate brands because of the colors they use.

“Colour works at a subconscious level, faster than words or images, and creates a gut response.” Fiona Humberstone, How To Style Your Brand

For Traditional Brands specifically, some of the colors that are balanced, stable and safe. Red, blue, gray and green in grounded shades work well. So make sure that the tints and shades you use give off a grounded and safe vibe, so avoid the loudness of bright colors or the softness of pastels.


If you want to boldly market your Traditional Brand?

Grab the workbook  and grow your business.

Lottie Aldarwish
Tags: branding