Brand Type 5: The Organic Brand
Organic brands are, as their name suggests, focused on natural beauty. To some extent most brands will want to bring in some natural elements into their business but it’s the Organic brands that thrive on it.
Organic brands don’t necessarily need to be in a natural field like farming or floral arts. They can be make-up brands that value natural essences, or woodworkers that prefer showing wood in its natural state instead of painting over it. Or even travel writers that cover natural sites.
In short, in all their work and marketing, these brands bring a calming and natural vibe to their tribe.
examples of Organic Brands
When I started designing the framework for the brand types I took as many brands as I could find and started to categorize them into groups. Without actually typing them I grouped them by how they made their tribe feel.
And the companies in this group all made their people feel like they could . Something that thrill-seekers get but us mere mortals aren’t in on.
Interested to see which companies made it to this exciting group? Here is a fine selection...
Is your brand a Organic Brand?
In design, color psychology is an important tool that often gets overlooked. Just like great photography levels up any marketing effort, color has the same effect.
Without realizing it we love or hate brands because of the colors they use.
“Colour works at a subconscious level, faster than words or images, and creates a gut response.” Fiona Humberstone, How To Style Your Brand
For Organic Brands specifically, some of the colors that are balanced, stable and safe. Red, blue, gray and green in grounded shades work well. So make sure that the tints and shades you use give off a grounded and safe vibe, so avoid the loudness of bright colors or the softness of pastels.
If you want to boldly market your Organic Brand get the workbook and brand your creative business.