Brand Type 2: The Sophisticated Brand
- highly regarded
Sophisticated brands are focused on bringing respect to their tribe and value intentionality and beauty above all. In short, in all their work and marketing, these brands bring an aspirational vibe to their tribe.
Examples of Sophisticated BrandsWhen I started designing the framework for the brand types I took as many brands as I could find and started to categorize them into groups. Without actually typing them I grouped them by how they made their tribe feel. And the companies in this group all made their people feel like they could aspire and be greater. Interested to see which companies made it to this sophisticated group? Here is a small selection...
- Vanity Fair
- Tiffany & Co