Does this sound like how you want your customers to describe your business?
  • excellence
  • exclusive
  • respected
  • luxurious
  • supportive
  • disciplined
  • highly regarded

Sophisticated brands are focused on bringing respect to their tribe and value intentionality and beauty above all. In short, in all their work and marketing, these brands bring an aspirational vibe to their tribe.

Examples of Sophisticated Brands

When I started designing the framework for the brand types I took as many brands as I could find and started to categorize them into groups. Without actually typing them I grouped them by how they made their tribe feel. And the companies in this group all made their people feel like they could aspire and be greater. Interested to see which companies made it to this sophisticated group? Here is a small selection...

Is your brand a Sophisticated Brand?

In design, color psychology is an important tool that often gets overlooked. Just like great photography levels up any marketing effort, color has the same effect. Without realizing it we love or hate brands because of the colors they use. “Colour works at a subconscious level, faster than words or images, and creates a gut response.” Fiona Humberstone, How To Style Your Brand For Sophisticated brands specifically, some of the colors that are quite soft (avoid bright) and elegant. Think timeless grey, distinguished purple, creative blush or simple and efficient white.

Want to boldly market your Sophisticated Brand?

Grab the workbook for more ideas on colors and fonts and grow your business.
This free quiz helps you discover your brand type. You'll also get a beautiful workbook with design tips for YOUR type.
Lottie Aldarwish
Tags: branding