The Easiest Way to Fail at Goal-Setting

The Easiest Way to Fail at Goal-Setting

In the process of creating the Studio Planner I had to think long and hard about goals because it's the first section of the planner.

The Goals That Had Failed

I thought about Goals that had failed me. Goals that had brought me further. Goals that had brought new ideas. Goals that had become overwhelming. All. The. Goals.
 
As I developed the worksheets I realised that I had developed a love/hate relationship with goals. And that sometimes the goal had become overwhelming because I had allowed it to become my own personal measuring stick. Not in a good sort of analytical way, like 'I aimed to get those first drafts in before the deadline and I did' but more like 'the goal was to sell all pieces and you didn't reach that so... you clearly failed there, Lottie".


 
And somehow the goal that had started as a direction to move toward had started to hand out judgement on me, and let me tell you... that's no motivator.
 
In fact, if you want to fail at meeting goals do it that way. It's a sure way to NOT want to reach it or feel no joy when you do reach it. Ugh.
 

Goals Give Direction, Not A Measuring Stick

Goals, at their best, give a direction to go toward but they are not a fixed destination. They don't get to take over and decide whether you made it in good time or whether you took the most efficient route.
 
  • The goals you have for your home can help you choose furniture or art or decorations but it's not a measuring stick to see how cozy/fashionable/crafty it is.
  • The goals you have for your kids can help guide them, but they do not measure your worth as a mother.
  • The goals you have for your business help decide on the projects you take on but they don't tell you if you are successful.

Goals Help Make the Plan

So after finishing the Goal section I've realised that it's good to have them and to make the plan. But it's a tool, like Google Maps. And it doesn't have the right to voice opinions on whether the amount of stops you made along your route were adequate. Or that you should have reached it sooner. Or that you shouldn't have taken that right turn (or am I the only one who takes wrong turns even with the navigation on?!)
 
Once I realised that, my goal-setting felt lighter and more fun 🥳
 
Can you relate? How do you experience goal-setting?
Tags: business Goals
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But this year I don’t want to (just) be on the receiving end. Here's how...

Tags: Crafts & DIY
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I have tried so many different planners and organizers to bring order into my days. I would set  deadlines for myself. I tried desperately to plan my day according to the pre-printed times in my planners. 

I WILL submit the proposal by 9am. I WILL finish that commission by Friday. I WILL meal-prep for the entire month.

As if mere willpower would magically free up time in my day and force my two young boys to play peacefully and independently when I needed them to.

Strangely enough my daily schedule never fit into what I had so rigidly planned for myself and I ended up frustrated instead.

Tags: planning
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With none of the restrictions that traditional DIY crafts, like paint by numbers, offer. Instead, our kits offer lots of creative freedom to make each project your own.

So whether you’re at the beginning of your creative journey, looking for a way to create for enjoyment, or needing to gather fresh ideas for your art practice, the Artisan Craft Kit offers inspiration for all ages and skill levels.

Tags: Crafts & DIY
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In this article I’m going to run you through 3 things to get you started on designing your art or handmade brand

  1. Get clear on what your brand stands for and where you want to take it

  2. Define your brand’s defining words

  3. Style your brand using your brand type

Tags: branding
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The mood board is THE ultimate direction and style guide for your brand. It helps organize your ideas for your brand in a visual way and keeps you on track while you are designing.
Tags: branding
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If you run a business, it’s vital that you provide your customers with an effortless experience. Give them a path all the way from their problem to your solution. If you don’t you’re depriving them of a potential fix.
Tags: branding
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When I work on corporate branding or packaging, I have a research-first approach. But I find this research-based approach doesn’t fit artist brands. Instead, I’ll now look at 3 things specifically:
  1. the colors the artist or maker uses in their work;
  2. the artist’s face and complexion;
  3. their studio space.

Before you send me that questioning-cat-raising-eyebrows GIF, hear me out...

Tags: branding
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Brand Type 7: The Daring Brand

Does this sound like how you want your customers to describe your business?
  • Bold (NOT timid);

  • Exciting (NOT quiet);

  • Dangerous (NOT safe);

  • Adventure (NOT passive);

  • Fiery (NOT boring);

  • Unusual (NOT the same old);

  • Visionary (NOT a follower)

Tags: branding
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Brand Type 6: The Traditional Brand

Does this sound like how you want your customers to describe your business?
  • dependable

  • stable

  • comforting

  • steadfast

  • established

Tags: branding
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Brand Type 5: The Organic Brand

Does this sound like how you want your customers to describe your business?
  • calm

  • aspirational

  • warm

  • natural

  • community focussed

Tags: branding