Goals are a tool not a way to measure worth

The Easiest Way to Win at Goal-Setting

In the process of creating the Studio Planner I had to think long and hard about goals because it's the first section of the planner.

I thought about Goals that had failed me. Goals that had brought me further. Goals that had brought new ideas. Goals that had become overwhelming. All. The. Goals.

Tags: business Goals
6 Ways To Make This Valentine's Day Life-Changing

6 Ways To Make This Valentine's Day Life-Changing

Valentine’s Day is coming closer. Do you love it? Do you dread it? Are you kind of meh about the whole thing? I’m a longstanding member of club ‘meh’.

But this year I don’t want to (just) be on the receiving end. Here's how...

Tags: Crafts & DIY
Motherhood and the creative business-Slowly Gathered

Motherhood and the creative business

Painting offers a moment to process thoughts and be something other than a mother. It's not just that..
Rhythms for the new year-Slowly Gathered

Rhythms for the new year

I have tried so many different planners and organizers to bring order into my days. I would set  deadlines for myself. I tried desperately to plan my day according to the pre-printed times in my planners. 

I WILL submit the proposal by 9am.

I WILL finish that commission by Friday.

I WILL meal-prep for the entire month.

As if mere willpower would magically free up time in my day and force my two young boys to play peacefully and independently when I needed them to.

Strangely enough my daily schedule never fit into what I had so rigidly planned for myself and I ended up frustrated instead.

Tags: planning
Announcing the Artisan Craft Kits!-Slowly Gathered

Announcing the Artisan Craft Kits!

With none of the restrictions that traditional DIY crafts, like paint by numbers, offer. Instead, our kits offer lots of creative freedom to make each project your own.

So whether you’re at the beginning of your creative journey, looking for a way to create for enjoyment, or needing to gather fresh ideas for your art practice, the Artisan Craft Kit offers inspiration for all ages and skill levels.

Tags: Crafts & DIY
What's your brand type? Are you Refined, Fun, Exciting?-Slowly Gathered

What's your brand type? Are you Refined, Fun, Exciting?

In this article I’m going to run you through 3 things to get you started on designing your art or handmade brand

  1. Get clear on what your brand stands for and where you want to take it

  2. Define your brand’s defining words

  3. Style your brand using your brand type

Tags: branding
The 10-minute guide to creating the visual direction for your brand-Slowly Gathered

The 10-minute guide to creating the visual direction for your brand

The mood board is THE ultimate direction and style guide for your brand. It helps organize your ideas for your brand in a visual way and keeps you on track while you are designing.
Tags: branding
Even if you don’t like sales or marketing, you’ll love this Customer Journey Map-Slowly Gathered

Even if you don’t like sales or marketing, you’ll love this Customer Journey Map

If you run a business, it’s vital that you provide your customers with an effortless experience. Give them a path all the way from their problem to your solution. If you don’t you’re depriving them of a potential fix.
Tags: branding
3 Great Ways To Style Your Artist or Handmade Brand and Show Off Your Work-Slowly Gathered

3 Great Ways To Style Your Artist or Handmade Brand and Show Off Your Work

When I work on corporate branding or packaging, I have a research-first approach. But I find this research-based approach doesn’t fit artist brands. Instead, I’ll now look at 3 things specifically:
  1. the colors the artist or maker uses in their work;
  2. the artist’s face and complexion;
  3. their studio space.

Before you send me that questioning-cat-raising-eyebrows GIF, hear me out...

Tags: branding
Brand Type 7: The Daring Brand-Slowly Gathered

Brand Type 7: The Daring Brand

Does this sound like how you want your customers to describe your business?
  • Bold (NOT timid);

  • Exciting (NOT quiet);

  • Dangerous (NOT safe);

  • Adventure (NOT passive);

  • Fiery (NOT boring);

  • Unusual (NOT the same old);

  • Visionary (NOT a follower)

Tags: branding
Brand Type 6: The Traditional Brand-Slowly Gathered

Brand Type 6: The Traditional Brand

Does this sound like how you want your customers to describe your business?
  • dependable

  • stable

  • comforting

  • steadfast

  • established

Tags: branding
Brand Type 5: The Organic Brand-Slowly Gathered

Brand Type 5: The Organic Brand

Does this sound like how you want your customers to describe your business?
  • calm

  • aspirational

  • warm

  • natural

  • community focussed

Tags: branding